Stock Photo News from A-Z FOTOS. The first modern ezine combining the work of the creative professional with pictures, stock photography and marketing.

Stock Photo News

The First modern eZine to combine Pictures and Marketing

Stock Photo News
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No. 25

The first Modern eZine combining Stock Photography and
Marketing - Published since 1999

'Equally important for picture buyers and image providers.'

March 2007



* From the Editor

* Do one thing each day to strengthen your online presence

* New stock photo agency - Stock photos of wines and wineries

* Sell With Photos Online
By Kevin Nunley

* All About Title Tags
By Jill Whalen

* Online Shoppers Ask for More Detailed Copywriting
by Karon Thackston

* Suggestions for turning your photos & videos into cash

* Videos on websites to communicate with your visitors
By Kim Komando

* Since Last Stock Photo News

* Launches a New, More Convenient and
Less Expensive Source for Ethnic Stock Photography

* White-list Stock Photo News

Archive of earlier issues of Stock Photo News at

>>> Subscription information at the end of this ezine.


This issue of Stock Photo News (SPN) is exceptional rich
in information that will benefit your online success
concerning use and marketing of pictures.

Firstly you will get some quick action steps to improve
every online presence, whatever you run a Fortune 500 site
or a more modest site.

In addition you will get three guest articles by people
I regard as very professional in website issues.

Interspaced you will see some flashes of the changes in
the online world well worth taking into account.

As this issue is no 25 I can celebrate this small
anniversary with you my persistent reader - Thanks so much.

Looking back since I started in 1999 lots of things have
happened online - many things we just couldn't imagine.
One of the really big things is the use of video on
websites and I bring you a few hints to get started.

Enjoy reading Stock Photo News!

Soren Breiting, Editor.
"Find Stock Photos from most of the World"

Comments, tips and relevant articles are appreciated. Send
email to (please remove the
inserted part added to avoid email harvesters).

*** Important note: I will not sell or rent the email
addresses belonging to our subscribers - I respect your
privacy. This mail list will only be used to send you the
monthly ezine. - This ezine uses opt in addresses.***
Soren Breiting



You are very, very busy every day, I am sure. Too many duties
and too little time to plan and create new ideas. And too
little time to actually follow the nice plans you manage
to make from time to time. The following will help you to
achieve some substantial progress without any sophisticated

Just do ONE of these things every day and you will be sure
to grow your business:

- Get a link to your site from an external website.
- Write an article for your site.
- Write an article for free distribution with a link back
to your site.

Ad. Linking
Search for other sites that compliment your site, better
than sites like your own.
You can read the most important tips and tricks in this free
(just save it to your desktop).
If you don't want to give away your email, just don't click
for updates at page 2 - the version you downloaded is the newest

Ad. Writing articles for your own site
Write relevant and focused articles to increase the content of
your site. Whatever your site is about, even a photo gallery,
you need good focused and written content. Search engines don't
understand the content of pictures. You have to formulate the
content in words, especially in good keywords and key phrases.

Ad. Writing articles for distribution
Write articles that give the readers a reason to go to your site.
Upload the articles to directories for free articles for

You will find a list of some of the best article sites at
(The number of stars signals the page rank in Google).

If you read Danish you can use my new article portal:

When you write good content-rich articles you will brand
yourself as a knowledgeable person in the field.



The first stock photography site focusing solely on the wine
industry with Royalty Free Images from the wine industry:



By Kevin Nunley

Recently I found an interesting piece of real estate on the
Web. I emailed the realtor to find out more about it. When
he learned I was interested, he used a digital camera to take
photos of the property. He then put them up on a web page
with my name on it.

The whole process probably only took him a few minutes,
yet he was able to provide a CUSTOMIZED advertising
page directed to my specific interests. That is targeted
marketing at its most powerful.

Pictures are the classic way to sell a product. From cars, to
houses, to furniture, to gum, it is MUCH easier to make a
sale if your marketing materials include photos.

Try the personalized photo page approach for customers
who can't view your product in person. Place a short
descriptive caption under each photo.

Prices of digital cameras and software have come way
down. Or, do it the "old-fashioned" way with a scanner.
Online photo sites like will put your pictures
on a web page. Simply mail them the film.
Kevin Nunley at
Kevin's famous All-Out Promotion Package is now more powerful
and a better bargain than ever! You get your own press release
for media, your own article sent to 20,000 ezines and sites,
a page of sales copy, and a classified ad in my newsletter to
14,000. Get it 75% off at



By Jill Whalen

The title tag has been -- and probably will always be -- one of the most
important factors in achieving high search engine rankings. In fact, fixing
just the title tags of your pages can often generate quick and appreciable
differences to your rankings. And because the words in the title tag are
what appear in the clickable link on the search engine results page (SERP),
changing them may result in more clickthroughs.

Search Engines and Title Tags

Title tags are definitely one of the "big three" as far as the algorithmic
weight given to them by search engines; they are equally as important as
your visible text copy and the links pointing to your pages -- perhaps even
more so.

Do Company Names Belong in the Title Tag?

This is one of the most common questions asked about titles. The answer is
a resounding YES! I've found that it's fine to place your company name in
the title, and *gasp*, even to place it at the beginning of the tag! In
fact, if your company is already a well-known brand, I'd say that it's
essential. Even if you're not a well-known brand yet, chances are you'd like
to eventually be one. The title tag gives you a great opportunity to further
this cause.

This doesn't mean that you should put *just* your company name in the title
tag. Even the most well-known brands will benefit from a good descriptive
phrase or two added, as it will serve to enhance your brand as well as your
search engine rankings. The people who already know your company and seek it
out by name will be able to find you in the engines, and so will those who
have never heard of you but seek the products or services you sell.

Title Tags Should Contain Specific Keyword Phrases

For example, if your company is "Johnson and Smith Inc.," a tax accounting
firm in Texas, you shouldn't place only the words "Johnson and Smith Inc."
in your title tag, but instead use something like "Johnson and Smith Inc.
Tax Accountants in Texas."

As a Texas tax accountant, you would want your company's site to appear in
the search engine results for searches on phrases such as "Texas tax
accountants" and "CPAs in Texas." (Be sure to do your keyword research to
find the best phrases!) You would need to be even more specific if you
prefer to work with people only in the Dallas area. In that case, use
keywords such as "Dallas tax accountants" in your site's title tags.

Using our Dallas accountant's example, you might create a title tag as

Johnson and Smith Tax Accountants in Dallas

or you might try something like this:

Johnson and Smith Dallas CPAs

However, there's more than enough space in the title tag to include both of
these important keyword phrases. (I like to use about 10-12 words in my
title tags.)

One way to do it would be like this:

Johnson and Smith - Dallas Tax Accountants - CPAs in Dallas, TX

I've always liked the method of separating phrases with a hyphen; however,
in today's competitive marketplace, how your listing appears in the SERPs is
a critical aspect of your SEO campaign. After all, if you have high search
engine rankings but your targeted buyers aren't clicking through, it won't
do you much good.

These days I try to write compelling titles as opposed to simply factual
ones, if I can. But it also depends on the page, the type of business, the
targeted keyword phrases, and many other factors. There's nothing wrong
with the title tag in my above example. If you were looking for a tax
accountant in Dallas and saw that listing at Google, you'd probably click on

Still, you could make it a readable sentence like this:

Johnson and Smith are Tax Accountants and CPAs in Dallas, TX

I'm not as thrilled with that one because I had to remove the exact phrase
"Dallas Tax Accountants," as it wouldn't read as well if it said:

Johnson and Smith are Dallas Tax Accountants and CPAs in Dallas, TX

It sounds redundant that way, as if it were written only for the search

In the end, it's really a personal preference.
Don't make yourself crazy trying to create the perfect title tag, as
there's just no such thing.
Most likely, either of my examples would work fine.

The best thing to do would be to test different ones and see which rank
higher and which convertbetter.
It may very well be that the second version doesn't rank as well,
but gets clicked on more, effectively making up the difference.

Use Your Visible Text Copy As Your Guide

I prefer not to create my title tags until the copy on the page has been
written and optimized. I need to see how the copywriter integrated the
keyword phrases into the text to know where to begin. If you've done a good
job with your writing (or better yet, hired a professional SEO copywriter),
you should find all the information you need right there on your page.
Simply choose the most relevant keyword phrases that the copy was based on,
and write a compelling title tag accordingly. If you're having trouble with
this and can't seem to get a handle on what the most important phrases are
for any given page, you probably need to rewrite the copy.

I recommend that you *don't* use an exact sentence pulled from your copy as
your title tag. It's much better to have a unique sentence or a compelling
string of words in this tag. This is why you have to watch out for certain
development tools. Some content management systems (CMS) and blog software
such as WordPress automatically generate the title tag from information you
provide elsewhere. In WordPress, for example, the default is to use your
blog name, plus whatever you named the page. The problem is that this same
info is also used as the headline, plus in the navigational link to the
page. Depending on your setup, it could also be the URL for that page.
Very rarely would you want all those to be the same.

The good news is that most of today's CMS and blog software have workarounds
so that you can customize your title tags. For WordPress, I recommend
installing the "SEO Title Tag" plug-in developed by Stephan Spencer:
<>. It works like a charm
on all my WordPress sites.
Jill Whalen of High Rankings® is an internationally
recognized search engine optimization consultant and host of the free weekly
High Rankings® Advisor search engine marketing newsletter . Jill's handbook,
"The Nitty-gritty of Writing for the Search Engines" teaches
business owners how and where to place relevant keyword phrases
on their Web sites so that they make sense to users and gain
high rankings in the major search engines.

Jill specializes in search engine optimization, SEO consultations,
site analysis reports, SEM seminars and is the co-founder of
Search Engine Marketing New England (SEMNE)
a local networking organization.



By Karon Thackston

I found out quite by chance. I noticed a research brief in my inbox
entitled, "Bad Web Experience Impacts Brick and Mortar Shopping." Being
primarily focused on Internet business, I really didn't pay it much
attention. But then I noticed it made reference to a customer's online
experience, too, so I read on.

Allurent, Inc. gave the following details from their Online Customer
Experience Survey. A total of 82% of consumers who participated said having
a frustrating online shopping experience would make them less likely to
revisit a retailer's site. That's expected. The survey continued by saying
if the experience improved, visitors would be open to buying more from the
offending sites. Logical. But what does this have to do with copywriting?
It's what I read next that caught my attention.

According to respondents, visitors want specific "interactive and engaging
features" when they shop online. One of those "engaging features" included
better copywriting. Specifically, "68% want the ability to 'feel'
merchandise through better imagery, more product descriptions and details."

Just exactly how do we accomplish that? It's really not difficult.

Use More Descriptive Adjectives

Break out your thesaurus and find words that impress, inspire and convince
your customers more effectively. Look at the examples below to see what I


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Create a Sensory Experience

Site visitors are looking for an experience as close as possible to standing
in the brick and mortar store. That means you have to create copy that
plays on all five senses to bring the products to life.

See if this example makes you hungry:

Definitely NOT Grandma's cinnamon rolls! Bake them fresh right in your own
oven. As the aroma begins to waft through the air, your nose will start to
tingle and you'll immediately know they are worth the wait. The scents of
freshly ground cinnamon and yeast begin to merge as the dough rises and the
cinnamon, sugar and butter begin to bubble. Open your oven door to reveal
one of the largest sweets you've ever seen. Drizzle the homemade frosting
over the top to complete your warm, gooey treasure. Your taste buds will
praise you with every bite!

Do you notice the detail? With the exception of hearing, all five senses
were addressed here. Smell the aroma. See the largest cinnamon roll you've
ever seen. Taste the gooey treat. And the description of warmth brings in
the sense of touch.

Rather go on vacation than eat sweets? How about this?

As your day begins, enjoy a gourmet breakfast prepared by your own private
staff -- at your disposal 24 hours a day. A gorgeous view overlooking your
own crystal-blue freshwater pool welcomes you to another exciting adventure
in Hawaii. A morning stroll along your private, white-sand beach is the
perfect way to welcome the day. A fun-filled outing can consist of splashing
in the surf, sunning on the beach or napping in an authentic hand-woven
hammock that cuddles every curve of your body. At the end of the day, you'll
have sun-kissed shoulders, a glowing bronze tan and a phenomenal appetite!
Unwind poolside at the gazebo as you prepare for a world-class dinner that
rivals any five-star restaurant. Refreshing after-dinner cocktails are
especially enjoyable when sipped on the terrace as nature provides an
amazing display of sunsets and a soft, caressing breeze you won't soon

Now, isn't that better than:

Rent our two-bedroom condo right on the beach!
You'll have a private staff
to meet all your needs.
Pool, hammock and gazebo are on site.
Gourmet chef will cook all your meals to order.
This is the best vacation house you've
ever seen!

The next time you begin to write copy, think about every aspect of the
product. How can you entice the visitor? How can you help him or her
touch, smell, see, taste or hear what you have to offer? The more real you
make the experience, the better your conversions will be!
By Karon Thackston C 2007, All Rights Reserved.
Copy not getting results? Learn to
write SEO and online copywriting that impresses the engines
and your visitors at
Already know how to write copy, but need help with using keywords?
Check out Karon's report "How To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy)" at



By Kim Komando, Gannett News Service

The Internet is exploding with photos and videos.
Amateurs create much of what you see, so if you think
you can't cash in on the trend, you're wrong.

There are many opportunities to earn cash from your photos
and videos. You won't get rich, but you can supplement
your income nicely.

There's one obvious caveat: You must have talent.
Your work will be competing with that of many others.

Stock photography

Stock photos appear on the Internet and in print publications.
Publishers license the photos for a specific use. They use
stock photos instead of hiring a photographer.

Before you start seeing dollar signs, there are some considerations.
Your photos must be impeccable. The composition, lighting and
technical quality must be outstanding. The photos should be
high-resolution and free of noise.

You can photograph any subject, but some subjects are in higher
demand. For example, travel photos and photos of people sell well.

You can list your photos on sites like iStockphoto
Dreamstime ( and BigStockPhoto
They'll take a cut of sales.

Upload as many photos as you can. Post on multiple sites, provided
there is no exclusivity clause in the sites' terms. This increases
your ability to sell.

Photography contests

Some photo contests award cash or other prizes. Read the rules
carefully before you enter.

Some contests have separate categories for amateurs and professionals.
Others are limited to amateurs. Selling stock photos may disqualify
you as an amateur.

You'll find many different types of contests. National Geographic
and other publications of the National Geographic Society
( sponsor photo contests. The Everyman contest
( awards cash prizes. So does Smithsonian magazine

You'll find more contests online or in your favorite photography
magazines. Make sure they're reputable. Some charge entry fees and
are probably legitimate, but I would not pay for the privilege of
entering a contest.

News organizations

News organizations are beginning to accept individuals' photos and
videos. This is true of local, national and international news outlets.

This trend is still in its infancy and many publishers do not pay.
Reuters pays for photos it distributes for publication.
Reuters has partnered with Yahoo for user-submitted video

The photos and video can be shot with your camera phone.
Quality isn't as important as with stock photos or contest submissions.
The work must be newsworthy.
You must catch an event at the right moment.
This could prove difficult.

If you're going to a sporting event or concert,
visit SpyMedia (
first. It is similar to stock photography sites.
Buyers can request photos of particular events.
The event you're attending could be included.
You also can post photos in your collection.

Video sites

YouTube is one of the hottest Internet sensations. Visitors upload and share
their videos for free, but that could soon change.

YouTube plans to start sharing advertising revenue with its members.
Revenue would be generated by an advertisement at the beginning or end
of a video. It could happen as early as this year.

Other sites have beaten YouTube to the punch.
Revver ( is a video-sharing site that
splits advertising revenue evenly with the video's creator.
Brightcove ( also shares 50 percent of ad revenue.
In addition, you can sell your videos for syndication on other sites.

Posted by the Asbury Park Press on 02/14/07


Press Release


Los Angeles, CA -- (Market Wire) -- February 14, 2007

The Explosive Growth in Marketing Efforts Targeting Hispanic
Consumers Has Generated a Need for Quality Communication
Materials That Can Be Developed Quickly and Inexpensively;
Companies Seeking to Develop Print Materials Now Have a
Graphics Solution: now offers quality Hispanic stock photography
available online, 24 hours a day. With a single visit to, advertisers can select, purchase and
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Available images include individuals, couples, families and children,
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Unique in concentrating exclusively on Hispanic images, includes a selection of settings that
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All the images have been specifically cast and created to meet
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featuring real people of all ages.

The purchase of images is easy and convenient. In one single
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Images are available for non-exclusive, royalty-free usage
for one year at a reasonable cost. Industry-specific and
custom photos are also available.



To see how smart the video is to communicate with your
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person, I know.
And this website makes it easy to set up.



When publishing issue no. 25 it is a time for me to think
back a little and reflect on my learning experience with
publishing a newsletter. 25 issues aren't that many for a
publisher and Stock Photo News is just a rather small
electronic newsletter.

On the other hand as English isn't my mother tongue this
in itself is a challenge - and too often easily visible
in the text I am afraid.

In the first issues I always went for someone to check my
language. But it is slowing down the whole process so in
later issues I have dared to send SPN without language
check trusting the acceptance by my readers of spelling
mistakes and strange formulations.

So what mistakes have I learned from the first 25 issues?

My biggest mistake was during the first years when I lost
my subscriber list because I didn't have back up, and the
hosting company closed my account by accident. This was
terrible depressing as it is a quite challenging process to
get subscribers in the beginning.

In the beginning I made some mistakes that forced me to
resend issues - that isn't looking professional.

I would like to publish an issue on a more regular basis,
but mainly due to my many travels abroad this hasn't been
I will consider doing this better in the future, as I know
this is good for the subscribers as well as for myself.

It took me some issues to divide the newsletter into sections,
and that is a must, I think.

I should also work with a longer planning horizon and plan
issues with specific themes for half a year ahead.

And finally I should always remember to upload the online
version before sending out the email version.

Looking forward serving you as my reader for the next 25
issues of SPN!




Hotmail: Place the domains and on your Safe List, so that you can
receive our e-zines and e-mails. The safe list can be
accessed via the "Options" link next to the main menu tabs.

AOL: Place the domains and in your Address Book.

Yahoo! Mail: If one SPN issue is filtered to your 'bulk'
folder, open the message and click on the "this is not
Spam" link next to the "From" field.

The same goes for support e-mail. Some spam filters: Place
the domains and on the
filter's white-list. You may need to search a filter's
help for how to do this -- and depending on
software/version, they may call it a "white-list," a "good
list" or similar name.

Other ISPs: If one of your Stock Photo News issue is being
filtered, add the "" and ""
domains (or SPN´s 'From' or 'Reply-to' address) to your
address book or contact list. THANK YOU! / Soren

Copyright 2007 by Soren Breiting, A-Z FOTOS. "Find Stock Photos from most of the
World" Email me at: sb@ (email
spaced etc to avoid email harvesters).

You are welcome to forward this newsletter to a friend or
to post it on your own website as long as you keep ALL
content, including the copyright notion and contact
information, intact and keep all links.

Stock Photo News is 'in principle' a monthly newsletter
edited by me, Soren Breiting. Due to many travels abroad
it is impossible for me to keep the schedule of the issues
strictly fitting to each month. My intention is to bring
quality information that isn't outdated a month or two

To sign up for Stock Photo News:
Go to



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Stock Photo News is your professional ezine to keep in touch with the trends of the online market for photography. By combining marketing issues with stock photography and how to make the most out of pictures this monthly ezine helps you not to loose on the dynamic market for pictures and how they are used.

Stock Photo News takes the pulse of the stock photo industry and gives you hints on how to search for stock photography and where to get the best pictures.

News about new picture agencies, merging stock photo agencies and other important changes for the creative professional are brought in many issues.

Even for the budding stock photographer or the student of creative productions this photo ezine should be well worth studying as it is dealing with the potential of pictures and offer stock photo news related to marketing and stock photography - including the newest information about stock photo distributors / picture agencies.

Stock Photo News has been published since 1999 and was the first professional newsletter to combine pictures and marketing.

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Visit also Royalty Free Stock Photos - Buy and sell royalty free images, stock photos, clipart, illustrations and vector art at Cutcaster.