NEWS no. 9
The first Modern eZine combining Stock Photography and Marketing
* From the Editor
* Tips for using conceptual pictures # 4
* Going digital (with scanner and camera)
* Take better Travel Pictures, Tip # 4: Look for colors.
* Guest article: The evolution of Search Engine Marketing
- by Robin Nobles
* Do you need more subscribers to your newsletter ?
* The digital workflow
* Learn from free marketing courses
You find the web-based edition of this issue at
To visit the latest earlier edition of the
Stock Photo News, go HERE
This edition was send to 987 picture professionals.
FROM THE EDITOR
In the past month since last issue of Stock Photo News,
has played a bigger role than probably ever before in history.
The chock and our anger has a lot to do with the imaging
ability of our time. By pictures - still and live - we are
informed all over the World, and from all over the World.
For me it is strange to re-read what I wrote in this introduction
last month at
Let me just stop here, and wish all my loyal readers a peaceful
and lucky future on our shared planet.
" Find Stock Photos from most of the World"
Comments, tips and relevant articles are appreciated,
please email me at firstname.lastname@example.org
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TIPS FOR CONCEPTUAL PICTURES # 4
This new list can hopefully further your own ideas.
Conceptual pictures function as symbols, metaphors,
icons or analogies in advertisements, for book covers,
illustrating articles and features etc.
Peace, peaceful, hoping for peace
... White dove
... White dove with oil palm twig
... Lightening a candle
... Grave / cemetery
... Peace contract being signed
Free as a bird
... A swallow flying up
... Riding wildly over the plains
... Display of digits 1-2-1-1-1-2 etc
... Digital display
... Key boards
... Electrical cord-'spaghetti'
... Communication technology e.g. communication towers
Send me additional ideas for these concepts,
and I will publish them with your name/website
in the next issues mailto:email@example.com .
New concepts will also be listed in the next issue.
All will later be put together and displayed at
On-line search for stock photos and digital delivery is
more the rule than the exception in some parts of the world.
But many picture researchers, editors and publishers still
want to have access to the real stuff, i.e. the pictures
film for own quality control and scanning.
For the picture providers this means that we have to cater
for a kind of hybrid solution, to be able to deliver both
kind of picture material. How long time we need that is not
possible to say concerning the whole world situation. Changes
might go very fast suddenly, when infrastructure are developed
and digital equipment of the right quality and price are
At A-Z Fotos we have just started to use the quite new medium
format scanner Nikon Coolscan 8000 ED. This is an excellent
scanner for 120, 220 and 35mm films and single pictures for
A resolution of 4000 dpi with additional features like multi
scanning and ability to compensate for dust and scratches
this an ideal tool for our scanning of the best pictures
our files. It is nice, for example, to be able to "renew"
pictures which have been misused by customers without our
attention. As all picture agencies know, a picture which
been sold once is more likely to be sold again than other
The quick development in the digital field is very difficult
most of us to follow. Therefore it is so fine to have easy
access to quality information at the web.
We have much belief in the reviews available at:
Digital Photography Review, done by Phil Askey
You will find reviews very fast when new equipment are in
pipeline, like the hot new Canon Eos 1D. You find an overview
of the available pro digital cameras at
(You need the two line url)
Phil Askey's review of the coming 5 mega pixels camera with
Zeiss zoom lens Sony DSC-F707 is very promising at
Take better travel pictures. Tip 4
LOOK FOR COLORS
Try always to look for one good color before you take
a picture: A blue door, a red bike, some yellow fruits
or some red flowers can each contribute to a more
Contrary to the belief of many it is rarely the variety
of many colors which makes a good picture. One good color
which is repeated in the picture can often give a much more
An alternative is two different colors which really match
each other to make an exceptional expression.
Modern film emulsions offer a wide variety of options related
to how you want the colors of your pictures to look and ?feel?.
The good old days? strive for colors as close to nature as
possible has been overrun by a strive for impressive colors.
These can be produced in different ways.
The easiest is to use films with highly saturated colors.
Films like Velvia from Fuji and Ectachrome VS from Kodak
deliver that kind of results. Personally I use Ectachrome
for my 35 mm. stock photography.
In general simply measuring the light is enough to have
saturated colors delivered from the film. To expose the film
little below the meter reading gives deeper colors, and to
expose the film will wash out the colors. The Velvia film
rated as 40 ASA by many pro photographers, and not the film?s
official rating of 50 ASA.
The best object for your shooting is usually without a mixture
of highlights and heavy shadows. The ?colors? white and black
are on the other hand even difficult to handle together in
sunlight With digital cameras the type of film emulsion is
of concern, and you can always enhance the colors by increasing
the hue in Photoshop, ImageReady or with a similar program.
Anyway the same principle with the colors is also relevant
taking digital pictures.
Have continued good luck with your travel photography.
THE EVOLUTION OF SEARCH ENGINE MARKETING
-- By Robin Nobles
For those fortunate enough to have attended the Search Engine
Strategies 2001 Conference
(http://seminars.internet.com/sew/sf01/index.html) in San
Francisco a few weeks ago, the evolution of search engine
marketing couldn't be clearer.
Whereas a few years ago, when participants would have been
drilled on the "all important" META tags and keyword
requirements, participants at the latest conference learned
strategies for writing search engine friendly content,
researching search terms, and building link popularity.
The importance of directories and pay engines was also stressed,
as well as advanced search engine optimization strategies
cloaking and tracking the conversion to sales.
So, to answer the question of what's important today when
on your sites, keep these points in mind.
1. Don't forget the basics! Though META tags alone won't
you to a top 10 ranking, it's still crucial to create effective
title, description, keyword, and other tags as well as
remembering the importance of keyword prominence in your
body text. Tip: To help you remember what's important on
pages, use handy Search Engine Optimizer (SEO) software
(http://www.se-optimizer.com), which will make your search
optimization work much easier.
spend countless hours trying to arrive at the "perfect"
keyword weight. If you'll search for top ranking sites at
the engines for your most important keyword phrase, you'll
than likely find keyword weights that range from virtually
existent to rather high, even 8%. For general optimization
purposes, aim for a good average of between 3-5% for the
text, and be prepared to raise or lower it as needed.
3. Research your search terms! Don't assume that you know
your customers will search. Instead, use a service like
and find out how people are really searching.
4. Good, solid content is definitely the way to go with
pages. Create your pages as if you're writing a focused article
about one particular keyword phrase. Keep your word count
neighborhood of 200 to 600 words in the body text, and use
keyword phrase prominently on the page.
5. Keep it simple! Remember that the engines like simplicity,
so do Web users. Don't use technology that makes it difficult
either the engines or users. Stay away from frames, Flash,
6. Work hard on building link popularity with other related
sites. Remember that it's not sheer numbers that are important
here. Rather, it's having links pointing to and from your
from other related and important sites.
7. Monitor your search engine rankings carefully, and be
to do further tweaking if those rankings slip. A really sharp
Web-based ranking service was introduced at the conference,
I'm in the process of trying it out myself as a beta tester.
called WebRank, and rather than running a hefty software
and using my own resources, WebRank checks my rankings for
then notifies me by e-mail of those rankings and when the
rankings slip, etc. While they're in the pre-launch mode,
membership is still free, so now's the time to try out this
new service at http://my.webrank.com.
8. Track your traffic and pay attention to the conversion
traffic to sales. Another new service that was announced
conference was WebPosition Gold's new Traffic Analyzer service
that's included in version 1.60.
The service is available for a free 30-day trial at
Gold customers, however, get an additional 90 days of free
service as well as substantially discounted pricing over
9. Don't forget the importance of the major directories
Yahoo!, the Open Directory Project, and LookSmart, and be
submit your site to them. Also, look for other "vertical"
directories in your focus area by visiting a site like Beaucoup
(http://www.beaucoup.com), which lists over 2,000 search
10. If you want visibility fast, consider the pay engines
GoTo and FindWhat. With so many of the major engines now
the top results from the pay engines, if you're having a
difficult time achieving top rankings using standard optimization
efforts, paying for keywords will get you where you want
In Conclusion . . .
The search engine industry continues to evolve at an alarming
rate, and if you aren't willing to keep up, you'll be left
How can you keep up?
Planet Ocean Communications publishes an excellent monthly
newsletter (http://www.searchenginehelp.com/acws/). You can
sign up for a couple of free monthly newsletters, such as
Finally, consider attending the next Search Engine Strategies
conference yourself, and learn the latest happenings in this
Robin Nobles is Director of Training for the Academy of Web
Specialists (http://www.acws.com). Robin has taught well
thousand students in her online and onsite search engine
positioning courses during the past several years. Her latest
book Web Site Analysis and Reporting, as well as her past
Streetwise Maximize Web Site Traffic, can be ordered through
Amazon. Visit the Academy's training site to learn more about
their search engine ranking courses and products.
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THE DIGITAL WORKFLOW
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Copyright 2001 by Soren Breiting, A-Z FOTOS.
Stock Photos from most of the World"
Email me at: sb@TAKE_AWAY_azfotos.com
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